Madoff s Personal And Matter Asset - 974 Words

A well-venerate financier, Madoff convict thousands of investors to skill over their savings, falsely promising harmonious advancement in remit. He was caught in December 2008 and entrust with 11 counts of fraud, currency laundering, perjury, and theft. Madoff used a so-warn Ponzi plot, which entice investors in by undertake unusually tall returns. The name begins with Charles Ponzi, who plight 50% render on investments in only 90 days. Investigators have stalwart others were complex in the scheme. Securities and Exchange Commission (SEC) has also appear under fire for not investigating Madoff more well; questions approximately his firm had been raised as seasonably as 1999. Madoff s office, in the prosecute of liquidation, was one of the top market makers on Wall Street and in 2008, the â…™-biggest. Madoff s personal and matter asset frieze cause a chain reaction throughout the globe s matter and bighearted community, compulsion many organizations to at least temporarily finish, including the Robert I. Lappin Charitable Foundation, the Picower Foundation, and the JEHT Foundation. By 2000, Madoff Securities, one of the top traders of US securities, held approximately $300 million in property. The business engaged three floors of the Lipstick Building, with the investment conduct division, assign to as the tri- accumulation, engross a stanza of approximately 24. Madoff ran a twig office in London which engage 28 relations, separate from Madoff Securities. The circleShow MoreRelatedTypes Of Financial Crimes That Can Be Committed By Many Individuals Around The World1373 Words   |  6 Pagesanyone s life financially, no matter what they have in their bank account. Bernard Lawrence Bernie Madoff , a former stockbroker, financier, and investment advisor. Now he s known as an American Fraudster. Bernie is the former non-executive chairman of the NASDAQ stock market, and he is also the admitted operator of a Ponzi scheme that is considered the largest financial fraud in U.S. history. Bernie Madoff can be considered one of those people who financially destroyed hundr eds of people s livesRead MoreBernie Madoff1967 Words   |  8 PagesBernie Madoff Andrea L. Nolt Strayer University Intro to Business Professor Karina Arzumanova August 21, 2011 Bernie Madoff Bernard Lawrence â€Å"Bernie Madoff† is an American former stock broker, investment adviser, non-executive chairman of the NASDAQ stock market, and the admitted operator of what has been described as the largest Ponzi scheme in history. (Bernard Madoff, 2011) This paper discusses the massive Ponzi scheme that Mr. Madoff created and those that were affected by it. Read MoreMadoff Ethics Case Study2153 Words   |  9 PagesExecutive Summary Overview Since the ascent of money, different techniques have been developed and carried out to fool people of their assets. These methods have evolved together with advances in technology, and some have proved to be more efficient than other. This case study is chronology of the largest Ponzi scheme in history. Bernie Madoff began his brokerage firm in 1960 and grew it into one of the largest on Wall Street, New York, USA .While doing so; he began investing money as a favorRead MoreBusiness Ethics Case: Bernard Madoff2345 Words   |  10 Pagesof Long Island, Bernard Madoff founded â€Å"Bernard L. Madoff Investment Securities,† a â€Å"trading power† house that would become one of the largest independent trading operations in the securities industry (Washington, 2012). In the year 2000 his company ranked among the top trading and securities firms in the nation. By age 70, his name had become legendary; he was considered to be one of the most â€Å"influential spokesmen† on Wall Street. But on December 11, 2008, Bernard Madoff was arrested and chargedRead MoreBernard Madoff Fraud3396 Words   |  14 PagesAbstract This report allows the facts to be known concerning the still mysterious case of Bernard L. Madoff and his longtime investment securities activities, which eventually turned into an enormous fraud of incomparable size. In this report, you will begin to understand how Bernard Madoff was able to execute such an elaborate fraud. The illegal business behavior found in this case is too numerous to count however, quite a few will be identified. In addition, the roles of the perpetratorsRead MoreBernie Madoff Essay5927 Words   |  24 Pages How Madoff Executed the Fraud Madoff’s scheme to defraud his clients at Bernard Lawrence Madoff Investment Securities began as early as 1980 and lasted until its exposure in 2008. Bernard carried out this scheme by soliciting billions of dollars under false pretenses, failing to invest investors’ funds as promised, and misappropriating and converting investors’ funds to benefit Madoff, himself, and others without the knowledge or authority of the investors. To execute the scheme, Madoff solicitedRead MoreMadoff4022 Words   |  17 Pagesparticipate and choose to take withdrawals. Though these types of schemes have happened before, the first of this caliber was documented in the 1920’s by its namesake, Charles Ponzi. In 2008, Bernard â€Å"Bernie† Madoff was exposed for running the largest Ponzi scheme to date, conning investors out of over $65 billion over thirty years. INTRODUCTION Bernard Madoff was responsible for the largest reported Ponzi scheme in history. How did this happen? Who else knew about it? Why did it take so long for himRead MoreThe Collapse of the Madoff Pyramid Essay1941 Words   |  8 Pagesturn will have positive results for the business versus negative results. It seems that no matter where we look today, companies like Enron, WorldCom, AIG and many, many others substantiate the lack of business ethics in this country. At no other time than the last few decades has the need for ethical business oversight been of such importance to the prosperity of our country. As an example, Bernard Madoff is known to be the executor of the most fraudulent and deceitful Ponzi scheme in history, creatingRead MoreBernard Madoff Fraud3413 Words   |  14 PagesAbstract This report allows the facts to be known concerning the still mysterious case of Bernard L. Madoff and his longtime investment securities activities, which eventually turned into an enormous fraud of incomparable size. In this report, you will begin to understand how Bernard Madoff was able to execute such an elaborate fraud. The illegal business behavior found in this case is too numerous to count however, quite a few will be identified. In addition, the roles of the perpetratorsRead MoreMadoff Scandal6132 Words   |  25 PagesSchemes 16 The SEC Failure 17 SEC post- Madoff 19 Hedge Fund Transparency 20 Conclusion 21 Bibliography 25 Tables Table 1: List of Madoff Clients (taken from the The New York Times, last updated June 24, 2009) 15 Table 2: 2009 Ponzi Scheme SEC Charges 17 Figures Figure 1 Fairfield Sentry vs Gateway 6 Figure 2 Madoff Investor Funds (taken from http://orgnet.com/madoff.html) 7 Introduction Operating from central Manhattan, Bernie Madoff developed the first and biggest global Ponzi

Barbie Role Model Essay - 1683 Words

Barbie is more than just a doll for young girls, it became a role model for them. Barbie was a friend, a fashion archetype, and a stylist who transformed young girl lives. Many young girls were impacted with Barbie’s in a materialistic way. For instance, Barbie’s clothing style and accessories became an obsession for young girls to be just like them. Young girls wouldn’t even play with other toys and only focused on their beautiful Barbie, who became their best friend. It was like these young girls were infatuated with their Barbie Dolls. As time went on, Barbie started to influence young girls and the media to believe that outer beauty matters, and girls were taught that they needed to be thin. After looking at these ads in more detail I†¦show more content†¦There is a new version of Barbie that came out, â€Å"Slumber Party Barbie.† This Barbie caused a lot of controversy in our society. The reason being, the doll came with a scale that only wen t up to 110 pounds and a diet book. There was also a sign that said, â€Å"How to lose weight? Don’t eat† (HuffPost UK,2017). Mattel, the maker of Barbie, had numerous complaints from many parents. Due to that, researchers ran an experiment to test whether the doll did influence young girls on their body image. There was a survey that was conducted with women that played with Barbie’s when they were younger, 18 out of 25 stated that they would rather be hit by a truck than be fat. In another experiment that was done by scientists, young girls would be exposed to three different dolls. On one hand, the young girls that viewed the Barbie had a self-image problem, and a desire to be thin compared to the other girl that looked at the other two dolls. The conclusion of this experiment proved that young girl’s role model was Barbie, and being exposed to that doll impacted them in a negative manner. As a result, these girls developed an eating disorder. The empi rical reasoning or the bottom up thinking was specific data was collected, and after further analysis supported the hypothesis. Barbie’s do have a significant influence onShow MoreRelated Barbie is a Good Role Model Essay1480 Words   |  6 PagesBarbie is a Good Role Model As a young girl the fondest memory was playing with all my Barbie dolls and having the time of my young youth. Getting new Barbie’s for my birthday and Christmas was the highlight for my friends and I every year, and comparing which dolls the others got with each other. Never once growing up did any of us feel that Barbie was bad for us to play with, or that she was a bad role model. She could be anything that she wanted to be and her friends were all different tooRead MoreToys as Role Models1114 Words   |  5 PagesToys as Role Models Judy Attfield, who holds a PhD in history and design, has written numerous articles in relation to design history. Her articles, often written in a formal and informative style, concentrate on parenting and family issues. Citing the differences in the maneuverability designs of Barbie and Action Man, which embody the stereotypical clichà © of feminine passivity and masculine activity respectively, â€Å"Barbie and Action Man: Adult toys for girls and boys, 1959-93† (P. Kirkham (EdRead MoreThe Is Not Mean The End Of Humanity And The Rise Of The Non Human2178 Words   |  9 Pagesseveral new inventions in biology, technology and reproduction which can redefine the limits of humanity and the beginning of posthumanity. To illustrate this uncertainty in locating these limits, I would use the example of Neil Bedmington. In his essay, ‘Theorizing Posthumanism’ he chose an instance from the cover of Time, which raises the problem of human remains. In 1983 the Time magaz ine was expected to announce its â€Å"Man of the Year†. The winner was unexpected and a bit strange, compared to theRead MoreSex Hormones And Its Effect On Gender3589 Words   |  15 Pageshuman beings; we are all unique models, shaped not only by our DNA but also by the physical and emotional environment in which we find ourselves including our biological genes, sex hormones and ongoing genetic and hormonal changes can be defined as ‘nature’ and influence physical development and sexual identity while family background, class and belief systems, described as ‘nurture’ affect gender through the encouragement of social norms and familiar gender roles. (Fausto-Sterling, A 2008) AwayRead More The Creation of Barbie as an American Icon Essay examples2452 Words   |  10 PagesCreation of Barbie as an American Icon Barbie, at the age of 41, is one of the longest living toys in America. Analyzing her early history can give a person a look into the societal trends and culture of the late 1950s and early 1960s. There is evidence of fashion innovations in Barbies wardrobe. Also, one can see the perception of females by society, such as what they should look like, how they should act and dress, as well as what their future goals could be. The following essay follows BarbiesRead MoreStereotypes, Stereotyping and Ideals Essay5008 Words   |  21 Pagessources indicate that female body images presented through models, mannequins, and even Barbie dolls are strikingly deviant from the actual female form. One such example occurs in the January 1998 issue of Marie Claire magazine, which states that the average American woman is 5’4† and a size 12. She has a 37-inch bust, a 29-inch waist, and 40-inch hips. A mannequin is 6 feet tall, a size 6, with measurements of 34-23-34. A life-size Barbie doll would be 7’2,† with bust, waist, and hip measurementsRead MoreWomen s Lack Of Women1409 Words   |  6 PagesSTEM degree in 2011, compared with 66% of university graduates in non-STEM programs.† Focusing on the STEM disciplines seem to play crucial roles in the future. The recent research (Rosser 2008) revealed that many initiatives tend to direct toward women’s underrepresentation in STEM careers, according to global demands of recruitment. The aim of this essay is to examine why women are underrepresented in STEM subjects at university in the UK, using evidences to attempt gender differences in programRead MoreGen 205 Fall 2015 Final Exam Essay Questions1422 Words   |  6 PagesKalniesha Joseph Professor Gentile Gen 205 December 18, 2015 Fall 2015 GEN 205 Fall 2015 Final Exam Essay Questions Please answer each question. The extra credit is optional. Your essays are due by December 18th at 11:59PM. You must email it to me by this time. I will be calculating grades on Dec. 19th. If you have not submitted your final by this time, you will receive an F for this exam. I will NOT accept any excuses that your email is not working, that you sent it etc. If you do NOT receiveRead MoreThe Development Of Girls1172 Words   |  5 Pagesyouth have a tremendous impact on who they become. From a young age girls learn a distorted definition of what beauty should look like. Professor of literature Ann DuCille analyzes the toxic affect of Barbie dolls as role models on young girls in her article Dyes and Dolls†. DuCille cites, â€Å"[Barbie] has the ideal that Western culture has insisted upon†¦ long legs, long arms, small waist, high round bosom, and long neck† (DuCille 217). Society has perpetuated a culture where girls strive to be perfectRead MoreUnequal Gender Divisions And Their Perceptions1276 Words   |  6 PagesIn recent discussion of unequal gender divisions and their perceptions in today’s society, a controversial issue has been how th e oppressive male gaze has influenced a woman’s view of herself in relation to her image and societal roles. The construct of our modern world and how both men and women fit into it is derived strongly from our society’s sex stereotypes. For instance, the inherent separation between men and women leaves men regarded as tough and powerful, while women are objectified and

Food Habits Changing After Food, Inc Free Essays

The documentary Food, Inc was created to show viewers what is being put on their plates and has given me an altered view towards the food industry which has drastically changed my food habits. Many emotional scenes were shown on this film to give viewers empathy towards the problem that is occurring. The documentary shows many vivid details and explains what is in the food that consumers eat. We will write a custom essay sample on Food Habits Changing After Food, Inc or any similar topic only for you Order Now The film food, Inc influenced my habits of consumption by eating organic meats, purchasing most foods in the farmers market, and checking for food labels. I have learned that there is a big difference in organic and non-organic meats. Animals raised organically are not allowed to be fed antibiotics or other drugs and cannot eat genetically modified foods. Eating organic meats is not only helping animals but also preventing the consumer from a possible disease outbreak that may occur due to the mistreatment of animals. The meat comes from a sustainable farm that uses the manure productively as organic fertilizer. The manure is â€Å"pure,† coming from animals fed an organic diet which ensures consumers that there will not be any exposure to chemicals. Consumers feel safe knowing that the certified organic meat won’t hurt them in the long-run. Going to a farmers’ market helps consumers because everything is fresh, locally grown, and certified organic which gives the buyer no doubts. When purchasing meat from an organic farm stand at a farmer’s market, consumers support that farm. On the other hand, buying non-organic meat that isn’t local, free-range, or ranch-raised from a supermarket chain will most likely support a multinational food corporation. After the experience change in some of the famers’ supermarkets, I also started realizing the foods tasted better and after eating, I felt lighter and full at the same time. I also saw that costs were higher than the farmers’ markets but it truly made a difference to purchase organic produce and meats. It decreased health risks like diabetes and obesity. Food labels are essential to consumers because they stay alert with what they eat everywhere they go. I have always wondered how many calories are in the food in restaurants as well as other types of foods that I buy at the grocery store. Most restaurants don’t list the actual nutritional value of their food which is why it’s important for consumers’ to remember to check and be aware of what is going to be in their bodies. The film transmits this message to its viewers by showing consumers foods that have glucose and Trans fat than expected. There can be many ingredients or a high number of calories that a consumer may not know about but after looking at a label, it will give the consumer peace of mind or change their mind on whether they will eat it or not. Food, Inc helped me realize and understand that it’s critical for consumers to be cautious about how different foods can affect their overall health. This led me to change some of my eating habits such as buying organic meats, which helped me choose my foods wisely. Being aware lets consumers like me stay healthy. Food, Inc taught me a lot about buying organic animal products because it’s better for health, the community, and it can also benefit consumers in the long-run. I would recommend that all consumers watch this film and understand the positive aspects of it because it gives some critical points about the food industry and backs them up with evidence. Food is important for the body and it helps an individual survive every day, but it can also be deadly. It’s all about making the right decisions when it comes to the consumers’ food habits. How to cite Food Habits Changing After Food, Inc, Essays

Marketing And Its Impacts On Supply Chain - Myassignmenthelp.Com

Question: Discuss about the Marketing And Its Impacts On Supply Chain. Answer: Introduction The report focuses on the various concepts of marketing by analyzing the business organisation named LOreal within the cosmetic industry. The report will demonstrate the operating environment as well as develop useful marketing strategies for enhancing the marketing processes efficiency and consider the external and internal factors that can contribute to the marketing efficiency. To analyse the organisation and its operating environment, various aspects will be covered including the business organisations mission statement while the 5C approach will be used to determine the customers, collaborator, competitors and the entire organizational extent. By obtaining relevant information from this, it will be easy to conduct market researches and understand the threats that may be posed by the competitors (Loreal.com.au 2018). This will also help in setting up various functions and develop marketing strategies for targeting specific market segments, enhance the value proposition and positi on the products properly in the market too. Issue 1 LOreal, Australia is one of the leading company in beauty within the cosmetic industry that provides the best quality cosmetic products and beauty services to the customers not only in Australia and but to customers all over the world. The company belongs from the cosmetic industry and the mission statement of the company is to share beauty with all through delivery of the best quality beauty products that can keep the customers satisfied and at the same time keep them beautiful with progressing age and healthy skin. The mission statement of the company is to enable cosmetic innovation for all. The beauty brand has been committed to excellence in the beauty products and services and contributed largely to the beauty and healthy skin of the individuals by allowing them to express their positive attitudes, behaviours, personalities and even gained self confidence (Bresler and Lubbe 2014). According to the company, beauty is a common language and so to ensure proper value statement, the organisation has provided the best cosmetics innovation from the perspectives of quality, safety, health and effectiveness. The slogan used for advertising purposes is Because you're worth it. The company follows the vision of fulfilling the diversity of beauty needs and even drew inspiration from many women to go beyond limitations and invested on the development of new products for becoming successful in the future. Beauty is a commitment, as stated by the organisation in its values and beliefs, which has enriched the beauty of people and created universalisation through promotion of new beauty products for each and everyone in different market segments of Australia (Kotler et al. 2014). The company to enhance the rband awareness and make people more centered on the products and services delivered by LOreal follows the marketing strategies. This would not only influence the buying behaviors of the consumers but could also result in high level of customer satisfaction. The marketing strategies followed by the company are distribution, promotions, managing corporate social responsibilities and extending the brand through internationalization. To stay ahead in the competition, the company has enhanced the distribution network by providing incentives and delivering more products and services to the retailers, distributors and keep those products in stock (Shen and Bissell 2013). To enhance brand promotions, LOreal has also provided complimentary lip guide after making purchases on a particular amount of money. Celebrity endorsements were done as well for ensuring that the products and services gain more exposure in the different market segments and influence the buying b ehaviours of the consumers. The company has supported campaign for safe cosmetics usage to enhance the confidence of customers to buy the products and maintain global business sustainability too. Marketing strategies also included advertising and promotions to promote innovation of products and even delivered products according to the needs of customers in the different market segments. Global advertisements spending has increased as well to enter the mass markets and keep the customers informed about the new products and services delivered by the organisation (Hitt, Ireland and Hoskisson 2012). To manage the corporate social responsibilities properly, LOreal, Australia has conducted researches to spend the fellowships for purchasing the various equipments and machineries. The company also handled the child care costs and travel costs to maintain consistency all throughout the research activities. Issue 2 The 5Cs of marketing is used by LOreal to conduct analysis of the various areas that are related to the marketing activities managed by the organisation. The 5Cs marketing has been effective for the organisation to create a well defined marketing plan and follow proper guidelines to make the best decisions and improve the profit and this allowed for gaining competitive advantage within the competitive cosmetic industry in Australia. The five major components of the model are customers, company, competition, collaborators and organisational context (Berthon et al. 2012). Company The offerings of the organisation, brand image and identity, culture, goals and objectives are considered as the major components of the first aspect of the 5Cs marketing analysis. The organisations strengths and major resources used by the company along with the weaknesses could be the other essential aspects required for the management of marketing activities with ease and effectiveness. The major strength of the company is its ability to conduct researches and promoting innovation by focusing on the beauty and thereby ensuring that the company offers the best quality cosmetic products to the consumers. Due to high level of dedication to the research, the company has been one of the leading cosmetic industry despite the huge competition in the market (Solomon 2014). The company also specializes in dermatological and pharmaceutical areas to focus on the development of new products and services and maintain quality in terms of the products and services offered. The weaknesses of the company are decentralized organizational structure, multiple sub divisions of the company and lower profit margin than the other cosmetics company. This problem has arisen due to the immense investments and costs incurred while managing the advertising and promotional activities. The scopes and opportunities of LOreal are immense because the company delivers its products and services to women of all ages. The company can further focus on hair styling, color, skin care products and perfume products too. Being one of the leading cosmetic company in Australia, the company also can target mass market by expanding globally. LOreal has also taken the benefits of having a good market share and with multiple patents registered by the company, it has become easy for managing the licensing activities and ensured global expansion (Morgan, Katsikeas and Vorhies 2012). One of the major threats could be the high competition level and economic downturn as well. The products and services are of good quality, tough sometimes, the customers might think that those had not been inclined with their basic needs and thus could skip buying. The company was trying to focus on hair care products though it failed miserably due to the products offered by Clairol, which is a leading hair care brand (Kim et al. 2012). Customers The company is serving the customers and managing the corporate social responsibilities properly to make sure that it not only benefits the customers but also contributing largely to the community. It is important for LOreal to understand the behaviors and lifestyles of the customers to influence their buying behaviours (Mintz and Currim 2013). The customers mainly want something unique from the company that can keep them beautiful or long time and at the same time, maintain healthy skin and hair. LOreal has offered products to every customer segments, from young to adults for ensuring that the products could enter new market segments easily and increase the customer base. The behaviours of customers are dependent upon the sales promotion done by the company, prices set, distribution and diversification of the products too (Nagasawa and Kizu 2012). Collaborators The distributors of Loreal include Giorgio Armani, Cacharel, Diesel, Lancome, Kiehls, Clarisonic, etc. The products division for the consumers are Loreal Paris, Essie, Maybeline, Magic, etc. There are no such suppliers because the company produces its own products and made conscious choices and decisions to reduce the environmental footprint. One of the major objective of the company is to archive sustainability, which has been possible by working in partnership with Good360 to provide support to the poor people. By managing partnership, the company contributed to the excellence by providing more than $1 billion worth of products to the Australians who were vulnerable to some kind of harm or suffered from poverty. Rather than using the supplies, the organisation promoted sustainable approaches through use of renewable energy, reduced the water wastage and even manage the reengineering package for using less plastic materials. There are few suppliers though who have been verified as s ustainable suppliers (Kizu and Nagasawa 2012). Competitors The major competitors of Loreal are Clairol, The Estee Lauder Companies Inc, Chanel, Estee Lauder, etc. The competition level is high and so it has posed serious threat for the company to sustain in the marketplace. Akin, Lanolips, Sodashi, The Jojoba company are new entrants in the market which can also give stiff competition to LOreal. Context The organizational context means the various factors that have impacted the business performance like the political, legal, technological, social and economic factors. The impact of EU law has restricted the production of various products consisting of chemicals like Phthalates. LOreal follows the obligations to deliver the best quality products that are safe and healthy and do not contain any harmful chemicals. The European Parliament and the Council of the European Uniontocreatebanonanimaltestingproductsapprovedseventh Amendment cosmetics directive (Osterwalder et al. 2014). The economic downturn was a major issue for LOreal, though the program of Young Women in science fellowship resulted in higher sales when compared to the last years profit. With the higher living standards, the consumers are focusing more on the brand image and demands for quality and convenience related to the cosmetic and skin care products has increased. With the advancement in technology, LOreal has conduct ed research and development activities and even registered more than 500 patents considering the cosmetics and dermatology fields (ter Heide and Gontarz 2017). The quality of products and services has alsoimprovedwiththeuseofnewmachineriesandequipments, furthermore promoted innovation too. Issue 3 The customers of Australia are more focused on quality regardless of the prices that have been set for the productsandservicesprovidedbytheorganisation.The customers want something that cannot only fulfill their demands and preferencesbutwillalsoinfluencetheirbehaviours to make purchases consistently (Loreal.com.au 2018).The competitors that posed serious threats for the company were Revlon, Garnier, Lakme,Yardleyand Chamber. The context of business has changed due to the political, economic, social and technological factors that have created an impact on the business functioning. With the immense scopes brought through globalization, the consideration of political factors like fulfilling the Government obligations, managing the import policies and managing the rate of interest and exchange have contributed positively to the organisation. The rates of exchange could affect the way LOreal had been functioning and so according to the GDP rate, the prices should be set properly to keep up pace with the changing business environment. The cust9mers in Australia are less concerned about the prices of products, rather they are more conscious about the quality of products and services (Yoo, Donthu and Lee 2014). Therefore, in order to meet up to their expectations the company offered new product line including anti ageing cream and hair care products too. By collaborating with Good360, the products that remained unsold had been delivered to various charities and this supported the people suffering from poverty. The poor people were also provided with personal care goods, blankets and clothing s that they could live a good and healthy life in the future. LOreal, Australia is the silver sponsor of White Ribbon and it is managed to make sure that any sort of violence is prevented against the women (Loreal.com.au 2018). Initially, L'Oreal was focused in selling its products to the countries like United States, and Japan as the market in these countries was very much open for foreign trade. However, the current scenario and the concept of globalization has urged LOreal to spread its business to the different countries like Australia, Russia, Asia, Eastern Europe, and Africa, which are the promising players of the market and their rising economies are likely to be even higher globally in the future. Australia is one of the flourishing and thriving target markets for Australia due to its high economics and consumer segmentation position. The main reason why L'Oreal would benefit from trading in the Australian continent is due to the culture of the people in the Australian continent. The population is not only advanced but they are willing to pay whatever it takes to lead a cheerful and healthy lifestyle. Not only the Australian women but also men are much obsessed about their living lifestyles, in term s of attractive looks and presentation. L'Oreal would be more successful in Australia due to the anti aging cream, which has been launched in recently launched. Main reason following this is that anti aging cream would spike a growth in market of the country. However, with rise in the number of competitors emerging with this category of product in the market, it has become necessary for the company to keep a strong foothold on the anti aging cream segment (West, Ford and Ibrahim 2015). L'Oreal is facing a great challenge from other major competitors in the cosmetics industry but it is still prevailing at the top of the list because of its strategies in the marketing mix (products, promotion and pricing according to the place (Hollensen 2015). The people of the Australia can afford to purchase first-class products. Therefore, it can be considered that the value proposition of L'Oreal in Australia would be much promising than some of the other countries where the people are not much interested in the premium products. L'Oreal is very cautious in the selection of the price tag for all the products. L'Oreal deals its price band for products in a range of moderate to low price, depending on the country and the assortment of the product and the quality. Thus, with reference to the value proposition of LOreal, the pricing structure has been kept in congruence to the quality of the products that L'Oreal delivers and would be delivering to its patrons (Osterwalder et al. 20 14). L'Oreal has extended its reach in more than 130 countries and is constantly looking for its expansion. L'Oreal possesses around 23 global brands, which would make it a versatile company for all consumers. The flagship of the company has reached around 25.83 billion in the year of 2016 and ever expanding in its net profit every year. Generation such profits in the existing competition is a certain positioning statement for the company. However, based on the target market, LOreal can certainly generate more revenue with respect to the response from the target market, the wide product assortments in correspondence to the brands product quality and excellence (Goetsch and Davis 2014). A detailed 4P marketing mix strategy is used for identifying the products, prices, places and promotions done by LOreal. Products There are many brands offered by Loreal and few of the major products of the company are Loreal Lux products including the Kiehl, Lancome, Ralph Lauren, Giorgio Armani, etc. The consumer product division consist of LOreal Paris, Maybeline New York, Garnier, Sampoo and the active cosmetic divisions include Vichy, Sanoflore, etc. From the marketing strategy illustrated in the above section , a new anti aging cream is also introduced to influence the buying behaviours and allow the company to generate more revenue, furthermore gain an increase in the market share too (Loreal.com.au 2018). Price LOreal, being one of the major cosmetics brands has distributed the consumer product division brands in the retail channels for making those available easily for the customers. It will attract the mass market and the prices of the products are also reasonable. The products are available online too, because of which, the customers can even pay premium prices because of the good quality. To penetrate new market segments with different price levels, the company has continuously innovated and kept prices of products reasonable (Morgan, Katsikeas and Vorhies 2012). Place The products are available on the online shopping websites and with its huge distribution networks, the shops are present in more than 130 countries. The products and service are available at retail shops, supermarkets and at kirana stores for attracting more customers by targeting the mass market (Huang and Sarigll 2014). Promotion Celebrity endorsements are common for LOreal and popular celebrities promoted the brand like Jennifer Lopez, Naomi Watts, Aishwariya Rai Bachhan, Katrina Kaif to create awareness among the customers, Promotions have been done through digital advertisements and the word of mouth marketing promotions strategy has also aid of for the company to generate enough revenue in business. Social media involvement has also improved the efficiency of promotional activities (Bresler and Lubbe 2014). References Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Bresler, M. and Lubbe, I., 2014. Marketing management. Chan, H.K., He, H. and Wang, W.Y., 2012. Green marketing and its impact on supply chain management in industrial markets.Industrial Marketing Management,41(4), pp.557-562. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012.Strategic management cases: competitiveness and globalization. Cengage Learning. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer New York. Kim, K.H., Jeon, B.J., Jung, H.S., Lu, W. and Jones, J., 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research,65(11), pp.1612-1617. Kizu, Y. and Nagasawa, S.Y., 2012. Creating the New Brand Equity through EcoDesign of Cosmetics. InDesign for Innovative Value Towards a Sustainable Society(pp. 463-467). Springer, Dordrecht. 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